Great Deal by FDR
“I pledge you, I
pledge myself, to a new deal for the American people”
Franklin Delano Roosevelt
Following
the example of his fifth cousin, President Theodore Roosevelt, whom he greatly
admired, Franklin D. Roosevelt entered public service through politics; He was
elected President in November 1932, to the first of four terms. This quote was
spoken by FDR in his captivating, mellifluous voice, to a nation that had
suffered three years of devastating depression, the words new deal sounded very good. The Republican candidate, Herbert
Hoover, didn’t have a chance.
In
this case of presidential election, FDR was an incumbent candidate. The
incumbent candidate in politics is the existing holder of a political office.
This term is usually used in reference to elections, in which races can often
be defined as being between an incumbent and non-incumbent.
Roosevelt
campaigned hard, but he didn’t have to. People wanted a change the election was
a landslide. Forty-two of forty eight states went democratic. The ideas of
FDR’s campaign “new deal”, were firmly in the American tradition. They were based on progressive ideas: on
opposition to monopoly; on a belief that government should help regulate the
economy; and on conviction that no one wants to be poor and most poverty is the
result to social problems. The New Deal’s methods were very experimental; some
work, some didn’t. Those are was the example of the creativity and the genius
that work in a campaign from an incumbent candidate.
Source:
Hakim, J.
(1999). History of US: War, Peace,and All That Jazz. In J. Hakim. New York:
Oxford University Press.
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